When Adidas Launched the “Here to Create” global initiative in 2016- I was honored to represent a campaign that celebrates creators- and how we are inspiring others to invent and shape the world around the US especially when it comes to my industry in health and fitness! Creativity does unite the world
Check out the latest from THIS creator, my friend- Zumba founder Beto Perez
As people, we need to evolve constantly. What’s more empowering than surrounding yourself with people who also inspire you to become your best self? So, when I caught up with my good friend and creator of Zumba, Beto Perez, creativity was sure to take the lead.
Perez is the Founder of the Zumba brand, dance-inspired fitness that is in over 185 countries with almost 18 million participants! We have one thing in common when it comes to being creators – we are building community through leading people to live healthier and happier lives.
In our own unique way, we can all relate. Even though Zumba is now a Fortune 500 company, Perez had so many obstacles to overcome along the way and stated, “it started with nothing; only dreams.” He couldn’t have had the success he has without his loyal community. Perez’s goal was for people to be happy and have fun, not to sell vanity. He never wanted to focus solely on the aesthetics, but on creating a healthy body image. That resonated with people and a loyal community was born.
Perez and I had to start off our reunion with a workout – his latest Strong workout to be specific. This innovative new workout combines HIIT (high-intensity interval training) with cutting-edge science that ensures you will achieve amazing results in less time. That’s BOSS in the fitness industry (Beto’s alter ego is EL JEFE or “boss” in Spanish)!
HIIT is one of my favorite workouts for getting fit, I’ve incorporated the science of this workout method into everything from the design of global fitness initiatives and campaigns into to my client’s personal workouts. That said; I just had to try it! What makes this workout different from his Zumba workouts is that you don’t have to have to be a dancer (or have any moves whatsoever). Strong simply sync the music with the workout moves, which had us sweating and moving! You can find out more about this new workout in the V-blog!
I truly believe you can turn your dreams into a reality. Believe in the power of writing your own rules and believe in yourself; think differently and be confident enough to make it happen. Everyone has obstacles to overcome, but it’s how you react to these obstacles that set you apart from the crowd.
I hope this will inspire you to find your creator within, and help you take your vision to the next level. No matter what your field of play, together we all have something to learn from each other.
Check out the Strong workout here! https://www.zumba.com/en-US